Sweet anti-hangover
solution, ‘Ready Q-Chew’ becomes a big hit among Chinese tourists

-Sweet anti-hangover solution,
‘Ready Q-Chew’ becomes a must get shopping item amongst SNS users in China

-A famous drugstore in
Myeongdong experiences an increase of 1,444% in ‘Ready Q’ sales in March
compared to the previous month

-Handok prepares for a big
scale ‘Ready Q’ supply preparation especially targeting Chinese customers who
will come to visit Korea during the approaching Labor day holiday

Sweet anti-hangover solution, ‘Ready Q-Chew’ becomes a big hit among
Chinese tourists, as the ‘must-get item’ when visiting Korea. It is viewed as
the new trendy item of Korean wave.

‘Ready Q-Chew’ is a hangover cure in a form of a round jelly, which became
known as the much talked about ‘popular Korean hangover cure 解酒糖 (Haejudang , hangover candy)’, amongst SNS users in China for the last couple of months. Chinese SNS is deemed to be responsible for the
exponential sales increase of ‘Ready Q-Chew’.

A sweet, mango flavored ‘Ready Q-Chew’, with its chewy texture and
hangover cure effect had captured the heart of Chinese drinkers who are used to
the usual bitter flavored, pill type hangover cures. In addition, ‘Ready Q-Chew’
contains curcumin, an extract from Tumeric, which Chinese are familiar with.
The attractive, convenient yellow packaging with smiley face is also contributing
to the mass purchase of the product by Chinese tourists.

A popular Myeongdong drugstore amongst
Chinese tourists is renewing its ‘Ready Q-Chew’ sales
record every month this year. In February, the sales grew by 158% compared to
the previous month. This figure became 452% in March, and compared to the sales
of the corresponding month of the previous year, the sales increase was a
remarkable 1,444%. The ‘Ready Q-Chew’ sales made in Myeongdong, a popular area among
Chinese tourists, consist of 75% of the total product sales. In April this
year, there was even a supply exhaustion of ‘Ready Q-Chew’ products, making it
a scarcity.